I learned what works in the newsroom.
Now I help you decide what to say.

I spent years as a tech reporter at The Information and as Managing Editor of the Los Angeles Business Journal, learning what makes reporters say yes. Now I help companies and individuals create messaging that shapes the narrative and earn coverage that resonates with the audiences you care about.

Get in Touch

Your prospects are asking AI for recommendations.
What does it say about you?

When a potential client asks ChatGPT, Gemini or Claude for the best litigation firm for an entertainment dispute, or the most experienced developer for a mixed-use project, does your name come up?

Most companies have no idea how they appear in AI-generated recommendations. I developed the AI Visibility Audit to answer that question: a comprehensive analysis of how you show up when prospects ask AI assistants for help, with actionable strategies to improve your discoverability.

This is the new front door to your business. Let's make sure it's open to the right people.

Learn More About AI Visibility Audits

Client work featured in

The Wall Street Journal Bloomberg Law Variety The Real Deal LA Business Journal Daily Journal Aviation Week Los Angeles Times

How I help

Media Relations and Strategic Communications

Earned media strategy, reporter relationships, press materials, interview prep and crisis response. I know what newsrooms want because I used to work in one.

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Thought Leadership and Executive Positioning

Op-eds, bylined articles, speeches and strategic content that establishes your expertise and shapes how you're perceived.

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Select results

Boutique litigation firm

Bloomberg Law, The Real Deal, LA Business Journal, Daily Journal

Developed and executed media strategy for a Los Angeles entertainment and real estate litigation firm, securing sustained coverage in legal and business trade publications.

Climate technology startup

The Wall Street Journal

Highlighted a study from an early-stage climate tech company in a feature story in the Journal's climate section.

European sovereign state

Aviation Week

Advised on international media strategy for a national space program, resulting in feature coverage in the leading aerospace trade publication.

What clients say

Testimonials coming soon from clients including law firm partners, nonprofit leaders and business executives.

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About Matt

I'm a strategic communications consultant based in South Florida. Before entering public relations, I was a tech reporter at The Information and Managing Editor of the Los Angeles Business Journal, where I oversaw coverage of LA's real estate, finance and business community.

That background shapes how I approach PR: I think like a reporter because I was one. I know what lands and what gets deleted.

I work with law firms, real estate developers, technology companies and select political and sovereign clients on media strategy, thought leadership and AI-era visibility.

Full Bio

Let's talk

Whether you're planning a media push, navigating a crisis or just want to understand how you show up in AI search, I'm happy to talk through your situation.

You're not paying for fancy office suites or an army of junior associates. Just senior-level guidance for executive leadership.

You surround yourself with A players. Why communicate through the B team?

Schedule a Conversation