How are AI models talking about your firm?

When prospects ask ChatGPT, Claude, or Gemini for recommendations, you're either in the conversation or you're not. And if you're not, you'll never know what you're missing. The AI Visibility Audit reveals exactly how AI sees your firm—and what to do about it.

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The conversation is happening without you

A potential client asks ChatGPT for the best employment attorney in South Florida. Your competitor shows up. You don't. You never knew the conversation happened.

AI isn't just a search engine—it's where people are asking specific questions and expecting specific answers. "Who handles complex partition cases?" "Which firms have experience with TCPA defense?" "Who should I hire for a commercial lease dispute?" Your firm is either being recommended or it isn't. And unlike Google, there's no analytics dashboard to show you what you're missing.

AI models recommend a small subset of firms repeatedly. The rest are invisible, regardless of their actual capabilities or reputation.

Different AI platforms say different things. ChatGPT, Claude, and Gemini each have their own view of your firm—and their own blind spots.

Outdated information persists. A resolved lawsuit, old leadership, or past crisis could still be shaping how AI perceives your firm.

Your competitors may already be optimizing for this. They might be winning a race you didn't know you were running.

Three AI platforms. Three different answers.

Most "AI visibility" services query one model and call it a day. We programmatically query the latest ChatGPT, Claude, and Gemini models simultaneously—because each platform draws from different sources, weights credibility differently, and surfaces different competitors. A comprehensive audit requires seeing how all of them perceive you.

What we analyze

The AI Visibility Audit examines four dimensions of your firm's discoverability, weighted by their impact on AI recommendations.

1

AI Response Analysis

How do AI models actually respond when prospects search for firms like yours?

  • Are you appearing in discovery queries?
  • How are you positioned relative to competitors?
  • What's the sentiment when your firm is mentioned?
  • Where do different models agree—and disagree?
2

Source Authority

What's the credibility of your media footprint?

  • Coverage weighted by outlet tier
  • Pay-for-play detection and flagging
  • Recency and relevance scoring
  • Citation patterns across models
3

Digital Presence

Is your digital foundation AI-readable?

  • Website structure and schema markup
  • Information consistency across platforms
  • Content freshness signals
  • Technical accessibility for AI crawlers
4

Content Authority

Are you building thought leadership that AI can recognize?

  • Named expertise vs. anonymous content
  • Blog content depth and quality
  • External thought leadership presence
  • Entity recognition and disambiguation

What makes this different

This isn't a dashboard or monitoring tool. It's a strategic assessment built by a journalist who understands which sources actually carry credibility—and which don't.

Built by a journalist

Most AI visibility tools are built by technologists who count citations. This audit is built by a former reporter who understands how media credibility actually works.

Source authority scoring

A Wall Street Journal feature carries different weight than a Forbes Councils pay-for-play piece. Our tiered scoring reflects how AI models (and humans) weigh credibility.

Pay-for-play detection

That "Forbes" placement your competitor is bragging about? We can tell if it's earned editorial or paid contributor content. The difference matters.

Knowledge currency diagnostic

AI models can perpetuate outdated information. We identify when AI has stale or inaccurate information about your firm and recommend how to fix it.

Competitive benchmarking

See exactly how you stack up against specific competitors. Understand where they're appearing and you're not—and why.

Closed-loop service

We don't just diagnose problems. We fix them. When the audit identifies gaps in media coverage, digital presence, or narrative positioning, we have the team and resources to address them—from boutique practices to large enterprises.

What you'll receive

1

AI Visibility Score

A 0-100 score with breakdown by pillar, showing exactly where you stand across all three AI platforms.

2

Competitor benchmarking

Side-by-side comparison showing how you stack up against key competitors across each platform's responses.

3

AI media footprint

Snapshot of your coverage organized by tier, with pay-for-play flagged and source authority scored.

4

Knowledge currency assessment

Identification of outdated or inaccurate information in AI responses about your firm.

5

Strategic recommendations

Prioritized action items to improve your AI visibility, from quick wins to long-term positioning.

6

Complete AI response log

Full documentation of exactly what each model said about your firm across every query.

Who this is for

Law firms

Litigation, real estate, corporate and specialty practices

Real estate

Developers, investors and commercial brokerages

Financial services

Wealth management and advisory firms

Professional services

Consulting, accounting and other B2B firms

Politicians and elected officials

Candidates and officeholders managing public perception

Colleges and universities

Institutions competing for students, faculty and donors

If referrals, credibility and public perception drive your business, AI visibility matters.

Investment

The AI Visibility Audit is a one-time strategic assessment, not a subscription. Scope and pricing are tailored to your organization's complexity and competitive landscape.

Pricing depends on scope, number of competitors analyzed, and complexity of your market. We work with firms ranging from boutique practices to large enterprises with multi-market visibility needs. We'll confirm details after an initial conversation.

Includes

  • Queries across major AI platforms
  • Media coverage analysis with tier scoring
  • Website and digital presence assessment
  • Competitive benchmarking
  • Strategic recommendations report
  • Findings presentation call
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See how AI sees your firm

Simple intake: firm name, industry, key personnel, primary market and 3-5 competitors. We'll take it from there.

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