Coverage secured for clients in law, real estate, technology and international work, from a front-page feature to a Wall Street Journal citation.
For defense counsel in a high-profile criminal case, analyzed press coverage in support of a motion to change venue. Spring 2026.
Wrote and placed an op-ed in Newsweek for a college client.
Position an ambitious Black-owned law firm as a rising national player. Sanders Roberts had grown from two attorneys to three dozen and was ready to tell a bigger story about their expansion plans and new leadership.
A front-page cover story in the Los Angeles Business Journal headlined “A Firm With Giant Plans,” followed by coverage of their merger announcement in Bloomberg Law and Law360. The sustained visibility established Sanders Roberts as a firm to watch in the legal industry.
Announce a creative campus acquisition to two distinct audiences: entertainment executives who might become tenants, and real estate professionals tracking the market.
An exclusive story in Variety, the entertainment industry’s trade of record, positioned the project for media and tech tenants like Amazon, Apple and Sony. Follow-on coverage in The Real Deal, Los Angeles Business Journal and other real estate publications reached the industry audience. Two audiences, one announcement, multiple strategic placements.
Amplify Monaco’s emerging space program and position the principality as “open for business” to international aerospace partners, centered around a showcase at the Kennedy Center in Washington, D.C.
Within six weeks, a dedicated feature in Aviation Week, the aerospace industry’s most important publication, asking “Can Monaco Develop a Space Industry?” Additional coverage in The Space Review, Monaco Tribune and Daily Galaxy extended the story’s reach. Personal engagement with aerospace journalists from Politico and The Washington Post built relationships for future opportunities.
Build brand awareness for a UK-based climate tech company with multinational consumer goods firms. The initial focus was a seed funding announcement, but we identified a stronger story in proprietary research the company had commissioned.
A citation and link to Thallo’s report in The Wall Street Journal, appearing in both the written article and an accompanying video piece. This validated Thallo as an authoritative source on carbon credit markets in the world’s leading business publication, reaching exactly the audience that mattered. Funding coverage followed in Fortune’s Term Sheet.
Additional placements across industries, each aimed at the audience that mattered for that client.
Partition law specialists positioned as experts in a niche practice area
Commercial real estate transactions and property rebranding announcements
Spain-based proptech company entering the US market through Miami
The foundation’s president wanted to crack the financial and investment press. We delivered with Pensions & Investments. Also created and named the “Grants Challenge Grantee Showcase,” now an annual event announcing winners of the LA2050 Grants Challenge, with local broadcast coverage.
Major artifact acquisition, exhibit launches and museum developments for Central Florida education center
Placement is only the start. The right piece in the right publication can shift a conversation, reach a specific community or put opponents on defense.
Placed an op-ed for a policy fellow and former statewide candidate in the Desert Sun specifically to reach the Palm Springs market’s Latino business community, a priority demographic for his campaign. The piece generated social engagement and was cited in local political discussions. He outperformed expectations in that region.
For a local elected official facing organized opposition, placed an op-ed in the Sun Sentinel deliberately designed to provoke a reaction. It worked: the opposition spent weeks responding to our framing rather than advancing their own narrative.
Placed an ambassador of a UN member state in the Fresno Bee to reach the largest diaspora community in the Western United States for their home country.
The program starts with the baseline: what the reporters and the models find about you today. The conversation starts there too.
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