Reporters quote people, not companies, and the models follow the reporters. Executive positioning puts your founder or CEO on the record as the public face of the business: interview-ready, published under their own byline and visible where your market and the models look.
Start a ConversationA company website says what the company wants to be. A founder quoted in the trade press, or published under a byline, is a third party’s account of what the company is. That’s the record reporters check and the models cite.
It’s also how a litigation partner becomes the voice on a practice area, or a CEO becomes the name attached to an industry shift. The expertise is already there. This is how it gets seen.
If you’re not shaping the conversation, someone else is.
What gets published under your name this year is what the models will say about you next year.
Deciding who speaks for the company and what they stand for, so every interview, byline and post builds the same record.
Message development and rehearsal before every reporter conversation, podcast and panel. Coverage is only as good as the interview.
A point of view and a cadence for the executive’s own account. Direction and drafts, in their voice, on what the market is arguing about.
Op-eds and bylined articles, from the idea to the draft to placement in the publications your prospects read.
A calendar of the awards that carry weight in your market, and submissions written to win them.
The panels, conferences and podcasts where your voice belongs, the pitching to land them and the remarks once you’re on the stage.
A byline only works if it sounds like the person whose name is on it. Here’s how I get there.
We settle on what you want to be known for, who needs to hear it and the topics where you have something to say.
A focused interview where I capture your ideas, stories and point of view in your own words.
I write a complete draft in your voice. You review and refine.
I pitch the piece to editors, manage the submission process and shepherd it to publication.
Some consultants advise on thought leadership and hand the writing to someone else. I draft every piece myself, from outline to final polish, in your voice rather than mine.
Years as a reporter and editor taught me what op-ed pages and trade publications take and what they delete. I write to get accepted, then I pitch it and follow up until it lands.
Every byline, quote and award is a third-party citation the models can find. The audit’s Content Authority pillar measures exactly this, and the day-90 re-measurement shows whether it moved.
Leaders who are ready to be the name attached to the company and want the preparation to do it well.
Organizations that want to own a category or be recognized as the leader in a practice area or market.
People who have something to say and the expertise to back it up, but need help saying it effectively.
A single op-ed or a year of positioning. Either way, the conversation starts with what you want to be known for.
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