About Matt

I help organizations turn complexity into clarity and earned authority into market position.

I'm a strategic communications consultant based in South Florida. I work with law firms, real estate developers, technology companies and select political and sovereign clients on media strategy, thought leadership and AI-era visibility.

Before entering public relations, I spent years as a journalist. I was a tech and media reporter at The Information, covering the business of Silicon Valley, and served as Managing Editor of the Los Angeles Business Journal, where I oversaw coverage of LA's real estate, finance and business community. That background shapes everything I do: I think like a reporter because I was one. I know what makes a story land and what gets ignored.

What I do now

I design communications strategies for organizations navigating high-stakes situations. That means different things for different clients: positioning a litigation firm as the go-to authority in its practice area, managing stakeholder communications around a complex real estate development, crafting executive messaging for a founder preparing for a capital raise or helping a company understand why it doesn't show up when prospects ask AI for recommendations.

I've secured coverage for clients in The Wall Street Journal, Los Angeles Times, Bloomberg Law and dozens of trade publications. I've written op-eds and keynote remarks for Fortune 500 executives, elected officials and leading philanthropists. And I've developed a specialty in AI visibility, helping organizations ensure they're discoverable when prospects turn to ChatGPT, Claude or Perplexity for guidance.

How I work

When you work with me, you work with me. I'm not a big agency with layers of junior staff between you and the person who actually understands your business. I'm a senior practitioner who handles strategy and execution directly. That means faster decisions, clearer accountability and work product that reflects genuine expertise rather than template thinking.

I'm selective about the clients I take on. I work best with organizations that have real substance, leaders who understand that communications is strategic (not just tactical) and situations where getting the narrative right actually matters.

Affiliations