About Matt

I help organizations turn complexity into clarity and earned authority into market position.

I’m a strategic communications consultant based in South Florida. I work with law firms, professional services firms, real estate developers, B2B technology companies and select political and sovereign clients on earned media, executive positioning and AI visibility.

Before entering public relations, I spent years as a journalist. I was a tech and media reporter at The Information, covering the business of Silicon Valley, and served as managing editor of the Los Angeles Business Journal, where I oversaw coverage of LA’s real estate, finance and business community. That background shapes everything I do: I think like a reporter because I was one. I know what makes a story land and what gets ignored.

What I do now

I design communications strategies for organizations navigating high-stakes situations. That means different things for different clients: positioning a litigation firm as the go-to authority in its practice area, managing stakeholder communications around a complex real estate development, crafting executive messaging for a founder preparing for a capital raise or helping a company understand why it doesn’t show up when prospects ask AI for recommendations.

I’ve secured coverage for clients in The Wall Street Journal, Los Angeles Times, Bloomberg Law and dozens of trade publications. I’ve written op-eds and keynote remarks for Fortune 500 executives, elected officials and leading philanthropists. And I’ve built a specialty in AI visibility: measuring how ChatGPT, Claude, Gemini and Grok describe a company, then earning the coverage that changes the answer.

A newer lane is data center communications, Florida first. I write about how hyperscale data center proposals win or lose their zoning fights, including the Palm Beach County project that lost 5-1 in July after the developer wouldn’t say who would operate it, for Narrative Violation and in a post-mortem for the South Florida Sun Sentinel. I’m building a practice as the writer, earned media and messaging partner for companies in data center siting, energy and community fights.

How I work

When you work with me, you work with me. I’m not a big agency with layers of junior staff between you and the person who actually understands your business. I’m a senior practitioner who handles strategy and execution directly. That means faster decisions, clearer accountability and work product that reflects judgment rather than templates.

I’m selective about the clients I take on. I work best with organizations that have real substance, leaders who treat communications as strategy rather than a checklist and situations where getting the narrative right actually matters.

Affiliations